800-348-5194 (Toll Free in WY)

Are You a Foodpreneur?

Sep 10, 2018



Although the term “foodpreneur” may seem new, it has been around for a while and describes an innovative entrepreneur that has chosen food creation as their passion. Rather than simply producing a consumable product, foodpreneurs think of their food as something that makes people feel satisfied, nurtured and loved. It’s more like a way of life, creating goodness to share with other people. The goal is also building and maintaining long-term relationships that make a business grow sustainably as opposed to only closing sales and chasing rapid growth. 


Years ago, foodpreneurs would look to hire a co-packer to make their product, hire a broker and distributor to get their product on the shelf and hopefully get their payout when they sell their brand to a giant company. As consumer appetite for small scale and locally-produced foods has grown, that equation has changed. Getting on the shelf at a big grocery chain doesn’t necessarily lead to higher sales or bigger payouts than focusing on working with small and independent stores. Foodpreneurs and farmers should weigh all of their options and come up with a game plan that best suits the kind of growth that makes sense for them.


You will have a chance to learn the ins and outs of food-related businesses, as Marty Butts tours Wyoming this month. Marty Butts is the owner of Small Potatoes—a marketing, advocacy, and consulting firm specializing in small-scale and start-up food product companies. He has a long history working in food systems, starting with working on a farm growing up, then in big box grocery, small independent grocery, working with value added producers and dabbling a little in restaurants.


Foodpreneur: Marty Butts Tours Wyoming stops include:


The Wyoming Small Business Development Center (SBDC) Network is sponsoring these workshops throughout the state. These workshops will give a broad look at starting and growing a food business, with a focus on selling and marketing. There will be information relevant to farmers, restaurant owners and food producers of all kinds and all experience levels. Still at the idea stage? These programs will give you a sense of what it takes to successfully launch a product. Are you a grizzled veteran looking for tips to grow an existing business? There’s content here for you, too.


These sessions will be very interactive, so if you’ve got specific questions, there’s space in there for you to get answers. If you prefer to sit in the back of the room and take notes, no problem. If you’re an active learner with questions at the ready, we’ve got you covered too. The cost for the workshop is just $15, but you have to register in the events section of the Wyoming SBDC Network website at


We invite you to join the movement of health-conscious food innovators, pioneers, entrepreneurs and share your stories of how you’ve developed your products, rolled them out to the public, and grown your businesses.


Also, if you'll be in Casper on Sept. 28, make sure to check out the Wyoming Farmers' Market Conference. Registration is required.



About the Author:

Susan Jerke is a Regional Director who specializes in marketing materials, graphic design, sustainability, human resources and general small business assistance. Her past work experience includes owning several businesses and working as a marketing director for an economic development organization. She has a B.S. in Business from the University of Mary and is a certified instructor for Franklin Covey’s 7 Habits of Highly Effective People.


When she’s not in the office:

A longtime Wyoming resident, Susan enjoys being an artist, working on DIY projects, and spending time with family.


Category: Entrepreneur

Jake Dixon

Please add a comment

Leave a Reply

(Your email will not be publicly displayed.)

Captcha Code

Click the image to see another captcha.