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Convenient Store Hours

Dec 07, 2012

From a customer perspective, if you work from 8 until 5, you need to be able to shop either after 5 or on the weekends.  I recently heard it said that 70% of retail buying happens after 6:00 pm and on weekends. I’m not sure if that number is correct, but it does illustrate that at least a good share takes place later in the day.

 

From the store owner’s side of the coin, many are small businesses with few or no employees. They put in long hours, and also feel like they deserve a life outside the store.  However, I think some tend to forget that if they don’t have customer’s spending money in their business, they won’t have a business for long. 

 

So, what’s the answer? Here are a few things to consider. First, make sure you have consistent hours.  Shoppers get frustrated if they never know when you are open because it’s different every day, or you simply close randomly when something comes up.  Malls have this figured out.  They require their businesses to be open certain hours as part of the lease.  Consistency… On a related note, it’s not only good for you to do this, but even better if all the store owners in the area agree to do it.  You will all benefit.

 

Try opening a little later in the morning and staying open later in the evening (this will support the after 6:00 pm shopper idea).  You will be open the same number of hours, just different hours.  This may not be as convenient for you the owner, but remember it’s not about you, it’s about the customer.  

 

A final thought that I learned many years ago is this.  If you say your hours are 10 to 7, be open at 9:50 and stay open until 7:10. Remember, not everyone’s clock is set the same as yours.  I’ve seen people come rushing up to a store right at closing time (and I’ve done it myself), a clerk has just locked the door, and refuses to re-open it.  This is someone that wants to buy something or they wouldn’t be rushing to get there.  Help them spend money in your store!

 

Do you have some ideas for people to consider?



Tags: store hours
Category: Marketing

Bruce Morse


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