800-348-5194 (Toll Free in WY)

The Social Media Storm

Jun 03, 2009

In my job I end up on email lists from a wide variety of organizations that I have accessed while researching for clients. One email that hit my in basket caught my attention with the following blurb.


"Social media is conditioning your customers to respond to marketing that engages them on all levels – professional, social and personal. This layered approach to marketing creates a message that is like a ball of string that slowly unravels to reveal the core, and at that core is the vital ingredient for successful marketing today – you."


Since we've been spending a lot of time at working on social media I was hooked.  The link took me to an article by Jeff Korhan who lays out an excellent background and reasoning why small companies need to be paying attention to social media.  To summarize, he thinks that today's consumer is looking for companies that engage them on three levels: professional, social and personal.  If you rely on the old tried and true style of marketing, this means that customers may be looking elsewhere for information about your business and your company.  I'd recommend reading the article.  It can be found at:


This makes sense to me -- how about you?  Any experiences with Social Media?

Tags: Social Media
Category: Web 2.0

Mike Lambert

Mike Lambert is the manager of the Wyoming Market Research Center in Laramie, WY.

Please add a comment

Posted by Smithd504 on
I like this post, enjoyed this one thank you for putting up. No man is wise enough by himself. by Titus Maccius Plautus. fdffgaeedbdakbdb
Posted by Smithd504 on
I think you have remarked some very interesting points , appreciate it for the post. fdffgaeedbdakbdb
Posted by Smithk12 on
I like what you guys are up too. Such smart work and reporting! Carry on the excellent works guys Ive incorporated you guys to my blogroll. I think it'll improve the value of my website dfgeeekkfefabgkf
Leave a Reply

(Your email will not be publicly displayed.)

Captcha Code

Click the image to see another captcha.