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Web 2.0 – It’s So 2005!

Dec 16, 2008

The constant sprouting of new “Webs” is confusing. There are about as many definitions of Web 2.0 and Web 3.0 as there are writers. This is my take.


In Web 1.0, back in the ancient days of the 1990’s, the web was a content organizer. Books, documents, music and all sorts of data was moved into digital format and became more easily accessible to more people than ever before. The primary tool of Web 1.0 is the website.


Web 2.0, which is where most of us are now, is really about sharing and community. While Web 1.0 is pretty much a solitary thing, with Web 2.0, people started looking at creating the data and information, and finding ways to share it with others. This gave the rise to social networking sites like FaceBook and MySpace. Retailers embraced Web 2.0 by adding reviews of products by consumers and by allowing customers to create wishlists and other ways to share information. If you’ve shopped on, you’ve seen this. Other Web 2.0 products are photosharing programs like Flickr, Blogs by pretty much everyone on the planet, and networking sites like LinkedIn. The bottom line is that Web 2.0 personalizes the internet, allowing you to find and share information with others. If you want to reach a younger audience, then you should be looking into expanding your web presence to incorporate parts of what is available.


So what about Web 3.0? One train of thought is that Web 3.0 will be dominated by “cloudware”. Mark Benioff, CEO of, says that the rallying cry of Web 3.0 is “anyone can innovate, anywhere.” What he envisions is a total change in the way software services are delivered. He sees the death of the traditional model of software. Rather than buying a box containing Microsoft Office, Web 3.0 will find you accessing a similar suite of programs, at low or no cost, with data being stored on a secure server. This is called cloud computing, and it may mean that in order to create a spreadsheet or write a letter, you won’t even need a computer. Your internet phone may be all the PC you need for much of what you do.


Parts of Web 3.0 are already out there. OpenOffice is already a fairly competent suite of word processing, spreadsheet, graphics and database. It is available for free download. In the future, you may not even have to install this type of program on your PC, but simply log into a website like you do with Yahoo or Facebook and have instant access to all of your documents and data.


Have you tried Web 2.0 or even 3.0 type applications? What has been your experience?

Category: Web 2.0

Mike Lambert

Mike Lambert is the manager of the Wyoming Market Research Center in Laramie, WY.

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