There is a disconnect between people who are looking on the internet for specific information and web developers that make it hard to find. People want to do business with you and give up because of a difficult website.
I attended a web analytics conference in May. It was all about conversion and web measurement. How will you know if your website is doing its job unless you can measure it in some fashion? I knew about Google Analytics but I did not know that there is a whole emerging field surrounding analytics that includes not only static web pages but product pages, check outs, forms, surveys and now the ever popular social media including the fastest growing way to reach folks…video.
Everything can be measured; the amount of time people are spending on an interactive page, where and when they left, how much of a video they watched, and how much of a form did they fill out before they got disgusted and left. All of this information is needed so that a website can be re-worked and customers will stay on your site, resulting in higher revenues. The key is to not only gather analytical data, but to act on it. Transform your website into one that will lead to conversions and a richer ROI.
If your website is not doing what you want it to do, I suggest studying up on analytics so that you can have an intelligent conversation with your web developer to see what changes could be made. The Wyoming Market Research Center offers a website analysis service at no charge to Wyoming Contact us at 307-766-5405.