I was fortunate enough to attend the Social Media Conference in Bellingham, Washington last week. There were a lot of great presenters and in the coming weeks I'll be posting a bit about some of the most interesting things I took away from the conference. To begin with, I'd like to share a simple and extremely important point brought up by Ryan Turner, Associate Director of User Experience and Social Media Lead for ZAAZ, an interactive marketing agency.
The biggest reason social media marketing fails is a failure to think strategically. If you think your company can benefit from the power of social media and Web 2.0, don't just jump in for the sake of jumping in. Keep your company's strategy in mind and make sure you create something of value for your customers. Putting up a Facebook page just because all the cool kids are doing it won't make a difference to your business unless it aligns with your strategy and creates a new, beneficial way for your customers to communicate with you (and vice versa).
If you'd like to view Ryan Turner's full presentation, it can be found here.
I'm curious if anyone has any thoughts on this? Any experience implementing social media into your organization and the challenges you faced?