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Small Business Marketing 101

Marketing and Communications Specialist Jake Dixon explains all the no-cost business coaching, classes and resources available to Wyoming Entrepreneurs.
Copyright © 2013 University of Wyoming     As a small business owner, you may not have a team of advertisers, researchers and web developers at your disposal. Your… http://www.wyomingsbdc.org/blog1/2018/08/small-business-marketing-101/

Demystifying Branding

Business Advisor Cindy Unger cuts through the marketing jargon and explains key elements of a successful online and offline branding strategy.
Copyright © 2013 University of Wyoming   Today, marketing messages fly at consumers from every direction. Competition for customer attention and dollars is fierce, and… http://www.wyomingsbdc.org/blog1/2018/07/demystifying-branding/

Marketing and Artificial Intelligence – A Strange New World

Market Research Center Manager Mike Lambert takes a look at advances in artificial intelligence marketing and how it could affect small businesses in Wyoming.
Copyright © 2013 University of Wyoming   Image this. Your phone rings and a pleasant voice starts talking to you about your recent visit to your favorite restaurant.… http://www.wyomingsbdc.org/blog1/2018/07/marketing-and-artificial-intelligence-strange-new-world/

Is It Time to Update Your Website?

Marketing & Communications Specialist Jake Dixon tells you what to look for when auditing your web presence and your overall online marketing strategy.
Copyright © 2013 University of Wyoming   If you had high expectations for your business website but it seems to be underperforming, you made need to take an in-depth… http://www.wyomingsbdc.org/blog1/2018/06/it-time-update-your-website1/

Creating Amazing Outdoor Booths

Regional Director Susan Jerke gives tips on creating eye-catching booth displays for outdoor events.
Copyright © 2013 University of Wyoming   We are quickly heading into the season of farmers markets and outdoor festivals! How can you create a beautiful booth display… http://www.wyomingsbdc.org/blog1/2018/04/creating-amazing-outdoor-booths/

Tidying Up Your Online Business Listings

With summer just around the corner, now's the time to tidy up your online business listings and boost your online visibility.
Copyright © 2013 University of Wyoming     Just like the shed in the backyard, your online business listings could use a bit of tidying up. But when facing down… http://www.wyomingsbdc.org/blog1/2018/04/tidying-your-online-business-listings/

How Facebook is Changing the News Feed

With big changes coming to Facebook, business owners need to re-evaluate their Facebook strategy to better connect with and engage with their customers.
Copyright © 2013 University of Wyoming   On January 11, 2018, Mark Zuckerberg made an announcement about upcoming changes we will soon see added to Facebook. This… http://www.wyomingsbdc.org/blog1/2018/03/how-facebook-changing-news-feed/

Marketing With What You Have

Marketer is one of the many hats you will wear as a small business owner. Here are 6 ideas for marketing your business with what you have!
Copyright © 2013 University of Wyoming   We all know that starting your own business is hard. And it doesn't get any easier once you are actually RUNNING that small… http://www.wyomingsbdc.org/blog1/2017/11/marketing-what-you-have/

Retail Fall Make-Over!

Give your retail location a fresh look as you head into Fall and the Holiday Season.
Copyright © 2013 University of Wyoming   The Holidays are a busy time for many retail businesses, and they will be here soon, so you want your first impression to be a… http://www.wyomingsbdc.org/blog1/2017/10/retail-fall-make-over/

Writing a Social Media Marketing Plan

Wondering if writing a social media marketing plan is right for your business? Check out these tips to get started from regional director, Sarah Hamlin
Copyright © 2013 University of Wyoming By Sarah Hamlin, Regional Director   Social networks provide a place for individuals to engage with each other and the brands… http://www.wyomingsbdc.org/blog1/2017/08/writing-social-media-marketing-plan/

Is it time for a new logo?

Does your logo accurately reflect the unique culture of your business? Your logo is likely the face of the solid brand that you have built over the years. A customer may not be inspired to purchase your product based solely on your logo design, but it do…
Copyright © 2013 University of Wyoming Does your logo accurately reflect the unique culture of your business?  You may have built a solid brand over the years, and your logo… http://www.wyomingsbdc.org/blog1/2017/08/it-time-new-logo/

How Will Your Customers Find You This Summer?

Completed business directory listings can help improve your business's online visibility.
Copyright © 2013 University of Wyoming Google search trends show that 97% of consumers search the internet to find local goods and services but only 37% of businesses have… http://www.wyomingsbdc.org/blog1/2017/07/how-will-your-customers-find-you-summer/

Measuring Social Media Return On Investment (ROI)

Measuring social media ROI takes setting goals, knowing your marketing budget, and knowing the tools that can help you track and evaluate your online marketing efforts.
Copyright © 2013 University of Wyoming By Nicholas Giraldo, Market Researcher Photo Credit: Pixabay.com   I have put together some common ways to measure social… http://www.wyomingsbdc.org/blog1/2017/03/measuring-social-media-return-investment-roi/

Top Marketing Trends for 2017

What is hot in marketing for Wyoming businesses in 2017?
Copyright © 2013 University of Wyoming   I recently did some research to see what marketers think is hot for 2017.  There are some interesting articles out there,… http://www.wyomingsbdc.org/blog1/2017/01/top-marketing-trends-2017/

Should Your Business be on Social Media - YES!

Deciding which social media to use for your business is tough. Figuring out what to do once you're on there is even tougher. This week's Biz Tip gives you steps on how to boost your social profile and get found by customers.
Copyright © 2013 University of Wyoming By Nicholas Giraldo Market Researcher Photo credit: pixabay.com     Let’s start by looking back at your marketing… http://www.wyomingsbdc.org/blog1/2016/10/should-your-business-be-social-media-yes/

DYI Public Relations to Boost Business

How can small or startup businesses begin a public relations and marketing program without hiring a PR firm?
Copyright © 2013 University of Wyoming Advertising is paid media.  Public relations and publicity are earned media.  PR relates to getting positive publicity and press about… http://www.wyomingsbdc.org/blog1/2016/09/dyi-public-relations-boost-business/

Picture This! Instagram for Retailers

Instagram for retailers to build brand awareness and drive sales revenue
Copyright © 2013 University of Wyoming By Christina Sanchez     Instagram has over 300 million active users visiting the site each month—with over 80% logging in every… http://www.wyomingsbdc.org/blog1/2016/07/picture-instagram-retailers/

Pokémon Go For My Business?

How can small business take advantage of Pokémon Go to drive customer traffic to their businesses?
Copyright © 2013 University of Wyoming What is this Pokémon Go thing and how can I use it for my business?   Pokémon Go is a location-based game that blends Pokémon… http://www.wyomingsbdc.org/blog1/2016/07/pokemon-go-my-business/

DIY Market Research

On May 5 from 2:00 to 3:00 pm there will be a webinar presented by the Wyoming SBDC Network entitled “DIY Market Research”. Mike Lambert and Nick Giraldo from the Market Research Center will show you what free and reliable resources are available to you,…
Copyright © 2013 University of Wyoming     Running a business without knowledge about your industry, competition, trends, and your customers is like trying to drive on… http://www.wyomingsbdc.org/blog1/2016/04/diy-market-research/

Its Time to Get Your Business Online

Research shows that 84% of American adults are online. Can your business afford not to be?
Copyright © 2013 University of Wyoming These days, having an online presence (a basic, well-maintained website and listings in online directories and peer review sites)… http://www.wyomingsbdc.org/blog1/2016/01/its-time-get-your-business-online/

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