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Marketing With What You Have

Marketer is one of the many hats you will wear as a small business owner. Here are 6 ideas for marketing your business with what you have!
Copyright © 2013 University of Wyoming   We all know that starting your own business is hard. And it doesn't get any easier once you are actually RUNNING that small… http://www.wyomingsbdc.org/blog1/2017/11/marketing-what-you-have/

Retail Fall Make-Over!

Give your retail location a fresh look as you head into Fall and the Holiday Season.
Copyright © 2013 University of Wyoming   The Holidays are a busy time for many retail businesses, and they will be here soon, so you want your first impression to be a… http://www.wyomingsbdc.org/blog1/2017/10/retail-fall-make-over/

Writing a Social Media Marketing Plan

Wondering if writing a social media marketing plan is right for your business? Check out these tips to get started from regional director, Sarah Hamlin
Copyright © 2013 University of Wyoming By Sarah Hamlin, Regional Director   Social networks provide a place for individuals to engage with each other and the brands… http://www.wyomingsbdc.org/blog1/2017/08/writing-social-media-marketing-plan/

Is it time for a new logo?

Does your logo accurately reflect the unique culture of your business? Your logo is likely the face of the solid brand that you have built over the years. A customer may not be inspired to purchase your product based solely on your logo design, but it do…
Copyright © 2013 University of Wyoming Does your logo accurately reflect the unique culture of your business?  You may have built a solid brand over the years, and your logo… http://www.wyomingsbdc.org/blog1/2017/08/it-time-new-logo/

How Will Your Customers Find You This Summer?

Completed business directory listings can help improve your business's online visibility.
Copyright © 2013 University of Wyoming Google search trends show that 97% of consumers search the internet to find local goods and services but only 37% of businesses have… http://www.wyomingsbdc.org/blog1/2017/07/how-will-your-customers-find-you-summer/

Measuring Social Media Return On Investment (ROI)

Measuring social media ROI takes setting goals, knowing your marketing budget, and knowing the tools that can help you track and evaluate your online marketing efforts.
Copyright © 2013 University of Wyoming By Nicholas Giraldo, Market Researcher Photo Credit: Pixabay.com   I have put together some common ways to measure social… http://www.wyomingsbdc.org/blog1/2017/03/measuring-social-media-return-investment-roi/

Top Marketing Trends for 2017

What is hot in marketing for Wyoming businesses in 2017?
Copyright © 2013 University of Wyoming   I recently did some research to see what marketers think is hot for 2017.  There are some interesting articles out there,… http://www.wyomingsbdc.org/blog1/2017/01/top-marketing-trends-2017/

Should Your Business be on Social Media - YES!

Deciding which social media to use for your business is tough. Figuring out what to do once you're on there is even tougher. This week's Biz Tip gives you steps on how to boost your social profile and get found by customers.
Copyright © 2013 University of Wyoming By Nicholas Giraldo Market Researcher Photo credit: pixabay.com     Let’s start by looking back at your marketing… http://www.wyomingsbdc.org/blog1/2016/10/should-your-business-be-social-media-yes/

DYI Public Relations to Boost Business

How can small or startup businesses begin a public relations and marketing program without hiring a PR firm?
Copyright © 2013 University of Wyoming Advertising is paid media.  Public relations and publicity are earned media.  PR relates to getting positive publicity and press about… http://www.wyomingsbdc.org/blog1/2016/09/dyi-public-relations-boost-business/

Picture This! Instagram for Retailers

Instagram for retailers to build brand awareness and drive sales revenue
Copyright © 2013 University of Wyoming By Christina Sanchez     Instagram has over 300 million active users visiting the site each month—with over 80% logging in every… http://www.wyomingsbdc.org/blog1/2016/07/picture-instagram-retailers/

Pokémon Go For My Business?

How can small business take advantage of Pokémon Go to drive customer traffic to their businesses?
Copyright © 2013 University of Wyoming What is this Pokémon Go thing and how can I use it for my business?   Pokémon Go is a location-based game that blends Pokémon… http://www.wyomingsbdc.org/blog1/2016/07/pokemon-go-my-business/

DIY Market Research

On May 5 from 2:00 to 3:00 pm there will be a webinar presented by the Wyoming SBDC Network entitled “DIY Market Research”. Mike Lambert and Nick Giraldo from the Market Research Center will show you what free and reliable resources are available to you,…
Copyright © 2013 University of Wyoming     Running a business without knowledge about your industry, competition, trends, and your customers is like trying to drive on… http://www.wyomingsbdc.org/blog1/2016/04/diy-market-research/

Its Time to Get Your Business Online

Research shows that 84% of American adults are online. Can your business afford not to be?
Copyright © 2013 University of Wyoming These days, having an online presence (a basic, well-maintained website and listings in online directories and peer review sites)… http://www.wyomingsbdc.org/blog1/2016/01/its-time-get-your-business-online/

The Power of your Inbox

Corissa St. Laurent, from Constant Contact, shares a few tips on email marketing. Want to learn more? Join us for the January 7 Business Fitness Webinar.
Copyright © 2013 University of Wyoming When it comes to reaching most of your audience, most of the time, email is the way to go. 91% of people in the US check their email on… http://www.wyomingsbdc.org/blog1/2015/12/power-your-inbox/

6 Guerrilla Marketing Tips

A few ideas on how to promote your business without spending a ton of money!
Copyright © 2013 University of Wyoming I recently attended our national ASBDC conference in San Francisco. It was a great opportunity for professional development,… http://www.wyomingsbdc.org/blog1/2015/09/6-guerrilla-marketing-tips/

How To Earn Money Blogging

We list some methods to help answer the question, "how can my blog make money?"
Copyright © 2013 University of Wyoming Besides creating amazing content and having it shared around the globe, the dream of every blogger is to turn their passion into… http://www.wyomingsbdc.org/blog1/2015/08/how-earn-money-blogging/

Marketing to Millennials

Marketing to Millennials can be frustrating...but it doesn't have to be. Learn how to reach this important market.
Copyright © 2013 University of Wyoming   Marketing to millennials (in the 18 – 34 age range) has both occupied and frustrated the minds of many advertisers and marketers… http://www.wyomingsbdc.org/blog1/2014/10/marketing-millennials/

More Advertising?

Do I need more advertising to get more sales? The answer is not as simple as it seems...
Copyright © 2013 University of Wyoming How much advertising is enough, is a tricky question. What you might really be asking is “How do I get more sales?”  And like a lot of… http://www.wyomingsbdc.org/blog1/2014/05/more-advertising/

The Seven P’s – Keys to Retaining Customers

The key to a successful business is not only in finding customer, but in keeping the customers you have happy so that they’ll keep coming back. In today’s world, customer relationships are key. The 7 P's of Marketing can guide you to do a better job at …
Copyright © 2013 University of Wyoming The key to a successful business is not only in finding customer, but in keeping the customers you have happy so that they’ll keep… http://www.wyomingsbdc.org/blog1/2014/02/seven-ps-keys-retaining-customers/

Using Surprise as a Marketing Tool

A little surprise can go a long way to helping you reach out to your customers!
Copyright © 2013 University of Wyoming A little surprise can go a long way to helping you reach out to your customers!   It’s a challenge to keep your efforts fresh and… http://www.wyomingsbdc.org/blog1/2014/02/using-surprise-marketing-tool/

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