Your Staff May be Your Most Important Marketing Strategy
In early 2020, I contributed a Biz Tip article on staff development, but much has changed in the composition of our workforce during that time. In my May 12 webinar “Marketing is Everything and Everything is Marketing,” I spoke about how staff development and...
Creating a Customer Experience the WISER Way
“Customer Experience” is one of the biggest buzz phrases in business today. Some large companies have even installed a Chief Experience Officer in the executive suite. But providing a complete customer experience is not limited to large businesses; small businesses...
Business Health Check-up for the New Year
The New Year is when many of us attempt to revisit and revise our personal habits. It’s also a great time to do the same with business operations. Here’s a quick business health checklist of items to consider as you look forward to a successful 2022 for your business:...
