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The latest, Wyoming-specific small business tips from our team of high-caliber experts.
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Three Quick Writing Tips to Make Your Social Media Posts and Marketing Copy Come Alive
Now, more than ever, alternate approaches to reach potential customers are vitally important. Some of those channels might include a revamped social media strategy, a fresh look at product and service descriptions on your website, or an email marketing campaign. I am...
Sales Tax for Online or Remote Vendors: A Study in Complexity
If you are selling online, then you may be responsible for collecting and remitting sales tax to any of the over 12,000 tax jurisdictions in the United States. Each of those jurisdictions has different tax rates and product taxability rules. First and foremost, if you...
How to Manage Passwords
Poor password management is probably the cause of most of my calls and emails that begin with the phrase “I think I’ve been hacked…”. There is a wonderful darkweb site (pwndb) that has a searchable database of email logins with passwords in plain text from a number of...
Remote Bookkeeping During a Pandemic
Businesses with a remote workforce are now dealing with another operational challenge due to the pandemic – how to keep the business’ financials up-to-date when there is only one copy of the bookkeeping software and it’s located at the work office. If owners or...
Getting Local Results With Digital Marketing
The digital marketing landscape in 2020 is more crowded now than ever, and you can probably guess why. As more small businesses across Wyoming are getting into e-commerce, entrepreneurs are finding that they have to pierce through a lot more noise in order to reach...
Five Key Financial Ratios for Small Business Owners
What are the Five Key Financial Ratios for Small Business Owners Small business owners often overlook the importance of financial ratios. Financial ratios, simply stated, are tools that turn a business’ raw numbers into information that can be used to determine and...
Government and Fortune 500 Company Approaches for Woman Owned Businesses
Wyoming woman-owned businesses can take one or several approaches when it comes to working with large companies, the state, or the federal government. It’s a good idea to determine what your goals are before you take the time to have your company certified for any of...
Business Survival in Late 2020
Today, one thing most people will agree upon is that the world in late 2020 is vastly different than the one we lived in a hundred years ago… or was it January? This change covers most areas of life and our economy. Businesses have also been impacted in an...
How to Stay Competitive in the Age of COVID
Consumers have been moving more of their purchases online even before the pandemic hit. However, when COVID-19 did hit the move to online purchasing accelerated at such a clip that it is leaving some brick and mortar businesses wondering how they can compete without a...
