Discounts don’t just apply to Black Friday, and they don’t have to cut into your bottom line. If they’re successful, they can help attract more customers to your business and increase your overall sales.
The SBA’s goal is to connect entrepreneurs and small business owners with the resources and support they need to start, grow, and expand their businesses or recover from a declared disaster.
If you have decided to go forward with an online maker market, follow these 10 steps to prepare your shop for customers. If you decide to create your own e-commerce site, talk to your SBDC regional advisor for help, but know that many of the steps below will still apply.
According to a U.S. SBA survey, 88 percent of small-business owners felt their business was vulnerable to a cyberattack. Yet, many businesses can’t afford professional IT solutions have limited time to devote to cybersecurity, or don’t know where to begin.
Knowing the difference between revenues and expenses is pretty clear without much more background information and is critical for business functions, but knowing the difference between an asset and a liability is a little more complex and that knowledge can go a long way. The one that most people typically don’t know much about, or even where to find it, would be their equity in a business. Equity is the amount the owner or shareholders would get back if the business paid off all its debt and liquidated all its assets.
Google Analytics 4 is a more comprehensive approach to web analytics and offers users and account holders more control over their data. If you are new to analytics, be sure to explore Google’s suite of support articles, training materials, and FAQs. In addition to these available materials, reach out to your Wyoming SBDC Network advisor for one on one assistance and advising today!
July is not when you typically start humming holiday tunes, but it is the perfect time to start thinking about your holiday sales season. Starting now will set you up for a successful sales season, reduce the stress of last-minute planning and alleviate tension within your team by creating a holiday marketing plan now. A holiday marketing plan doesn’t have to be extensive or complicated. The aim is for simple and effective.
If you are a small business owner preparing for a strategic planning session, you know that the approaches available to conduct strategic planning are as unique as your small business. It is critical to select a method or set of ideas that serve your business and match your team’s way of thinking through problems and processing ideas.
Strategic planning is crucial for small businesses to establish clear goals, allocate resources efficiently, and navigate a rapidly changing business landscape. Let’s explore different methods that small businesses can employ to enhance their strategic planning process and drive long-term success.