Biz Tips

More than 8.5 million people visited Wyoming as overnight guests last year, resulting in $3.5 billion being spent in our local communities. As we head into the summer, it is time to take stock of your local online presence. Google reports that well over half of their...

You had no clue that one business could actually be both an LLC and an S Corp, did you?  Let me explain further... A Limited Liability Company (LLC) is a legal entity formed under state law to operate a business.  This form of organization is easy and inexpensive to...

There are several unwanted telemarketing calls making the rounds in our state and they’re not limited to medical braces or extended vehicle warranties. Robocall scams have been targeting small businesses that sell their products or services to the federal government....

SIM (Subscriber Identity Module) swapping is a major cell phone industry-wide problem and is growing. Simply, a criminal calls a wireless company claiming to be the owner of your number and that they have purchased a new cell phone. They ask the company to activate...

You have a product or service to sell and you’ve identified your target audience, but now you need to create an effective message that leads to sales. Marketing personas are composite sketches of a key customer segment of your audience, according to the Content...

If your business has exempt employees (employees who do not have to be paid overtime), then you should pay attention to new proposed rules issued last month by the Department of Labor (DOL). The proposed rules will raise the minimum salary level used to determine...

When you don't know exactly who would be interested in your product or service or you don't know exactly what to say to them, you are either marketing inefficiently or losing out on sales! Being clear on your target markets and knowing what to say to each one allows...