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The latest, Wyoming-specific small business tips from our team of high-caliber experts.
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Let’s Talk About Billboards
Billboard advertising can be very effective if it’s the right fit for your business and if it has been designed to be viewed by users traveling at high speeds. Because the billboard spot itself can be pricey, small businesses often can’t afford to also have a...
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Four Tips to Improve Your Retail Space
Let’s face it, online shopping is here to stay. In addition to seeing an increase in online sales, we are also seeing an increase in offline sales influenced by what customers search for online. What this means is that your customers encounter an online retail...
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Federal Contracting Opportunities for Your Small Business
You may be surprised at the types of products and services the federal government is looking to buy from small businesses in Wyoming. Whether it’s supplying food to fire fighters, providing maintenance to buildings on federal land or renting out your spare acreage for...
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Maximize Your Sales at a Farmer’s Market and Avoid These Three Mistakes
By Guest Author Sari Kimbell, Founder & CEO of Food Business Success. Are you dreaming of turning your passion for baking, brewing, cooking, gardening, knitting or jewelry-making into a business? Or have you made the leap and are wondering how you can grow your...
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Improving Your Local Online Business Listing
Just in time for the summer tourism season, Google has recently announced improvements to its own personalized travel planning service called "Trips" which allows users to plan and book their vacations directly through the Google search results page or via the Trips...
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Five Ways to Improve Your Local Online Search Results
More than 8.5 million people visited Wyoming as overnight guests last year, resulting in $3.5 billion being spent in our local communities. As we head into the summer, it is time to take stock of your local online presence. Google reports that well over half of their...
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Your LLC Could Be an S Corp
You had no clue that one business could actually be both an LLC and an S Corp, did you? Let me explain further... What is an LLC? A Limited Liability Company (LLC) is a legal entity formed under state law to operate a business. This form of organization is easy and...
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Avoiding Government Contracting Scams
There are several unwanted telemarketing calls making the rounds in our state and they’re not limited to medical braces or extended vehicle warranties. Robocall scams have been targeting small businesses that sell their products or services to the federal government....
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What is SIM Swapping?
SIM (Subscriber Identity Module) swapping is a major cell phone industry-wide problem and is growing. Simply, a criminal calls a wireless company claiming to be the owner of your number and that they have purchased a new cell phone. They ask the company to activate...
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Creating Marketing Personas
You have a product or service to sell and know your target audience, but now you need to create an effective message that leads to sales. Creating Marketing Personas — sketches of a key customer segment of your audience (Content Marketing Institute) — will help you...
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