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The Top 5 Account Subcategories All Business Owners Should Know

The Top 5 Account Subcategories All Business Owners Should Know

Knowing the difference between revenues and expenses is pretty clear without much more background information and is critical for business functions, but knowing the difference between an asset and a liability is a little more complex and that knowledge can go a long way. The one that most people typically don’t know much about, or even where to find it, would be their equity in a business.  Equity is the amount the owner or shareholders would get back if the business paid off all its debt and liquidated all its assets.  

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What Small Business Owners Need To Know About Google Analytics 4

What Small Business Owners Need To Know About Google Analytics 4

Google Analytics 4 is a more comprehensive approach to web analytics and offers users and account holders more control over their data. If you are new to analytics, be sure to explore Google’s suite of support articles, training materials, and FAQs. In addition to these available materials, reach out to your Wyoming SBDC Network advisor for one on one assistance and advising today! 

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Creating Your Holiday Marketing Plan

Creating Your Holiday Marketing Plan

July is not when you typically start humming holiday tunes, but it is the perfect time to start thinking about your holiday sales season. Starting now will set you up for a successful sales season, reduce the stress of last-minute planning and alleviate tension within your team by creating a holiday marketing plan now. A holiday marketing plan doesn’t have to be extensive or complicated. The aim is for simple and effective. 

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Effective Methods for Small Business Strategic Planning

Effective Methods for Small Business Strategic Planning

Strategic planning is crucial for small businesses to establish clear goals, allocate resources efficiently, and navigate a rapidly changing business landscape. Let’s explore different methods that small businesses can employ to enhance their strategic planning process and drive long-term success.

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Use Market Research to Discover Your Ideal Customer

Use Market Research to Discover Your Ideal Customer

As a small business owner, you likely spend most of your day thinking about your customers. You may consider how many customers you have, what and how much they buy, and how to get new customers. Customers are the key to any business’s success, and they ultimately determine if your business grows or shutters to a close. Since your customers are the lifeline to any business, it’s crucial to learn more about them. I recommend you start your customer discovery experience through market research.

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Hiring and Retaining Seasonal Employees

Hiring and Retaining Seasonal Employees

The tourism industry is facing tough competition when it comes to hiring seasonal workers. With the growing hybrid economy and rising wages, Wyoming business owners have found themselves short-staffed. In an effort to remain open, many have been forced to reduce hours in response to their workforce shortages.

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