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The latest, Wyoming-specific small business tips from Wyoming SBDC Network experts.

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Use Market Research to Discover Your Ideal Customer

Use Market Research to Discover Your Ideal Customer

As a small business owner, you likely spend most of your day thinking about your customers. You may consider how many customers you have, what and how much they buy, and how to get new customers. Customers are the key to any business’s success, and they ultimately determine if your business grows or shutters to a close. Since your customers are the lifeline to any business, it’s crucial to learn more about them. I recommend you start your customer discovery experience through market research.

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Hiring and Retaining Seasonal Employees

Hiring and Retaining Seasonal Employees

The tourism industry is facing tough competition when it comes to hiring seasonal workers. With the growing hybrid economy and rising wages, Wyoming business owners have found themselves short-staffed. In an effort to remain open, many have been forced to reduce hours in response to their workforce shortages.

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Funding Options For Your Small Business or Start-Up

Funding Options For Your Small Business or Start-Up

Obtaining startup funding for a small business can be particularly elusive — as most traditional business loans require one or more years in business — but that doesn’t mean it’s impossible. There are a wide variety of funding options available to small business...

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Business Leases Are Not the Same as Apartment Leases

Business Leases Are Not the Same as Apartment Leases

Business leases vary dramatically from leases for private apartments or homes. For private dwelling leases, the landlord is often on the hook for almost every property-related expense. Most commercial leases may have lower rent for the space, but everything building-related is likely the tenant’s responsibility, from insurance to maintenance.  Looking at the different lease types will help you see that rent is only a small factor when looking at other costs and liabilities you might not know of.

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Employee Annual Reviews and Goal-Setting Tips

Employee Annual Reviews and Goal-Setting Tips

As business owners and managers prepare for year-end, employee annual reviews and goal setting are also on the horizon.  How do you make your employees’ annual reviews and goal-setting more effective?  Here are some tips to help make these meetings more productive and increase accountability for your staff.

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Plan for Your Company’s Digital Future

Plan for Your Company’s Digital Future

A client from Casper recently called me up and asked a tricky question, “How do I prepare my business for the digital future?” As I thought about how to answer that question I couldn’t help but remember (and I know I’m dating myself) how cool the DROID sound was on...

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