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The latest, Wyoming-specific small business tips from our team of high-caliber experts.
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Mapping Your Retail Space
Congratulations, you’ve made the decision to open a real, brick and mortar retail store! The main advantage of an independently-owned store over online shopping is the opportunity to really connect with customers and give them a chance to touch and try actual...
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Make Sure Your Next Hire is the Right Fit
Making sure someone is the right fit and will stick around for a long time are the two main goals small business owners usually have when hiring employees. To make sure your next hire is the right fit, you need to know the correct questions to ask during the...
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Building an Online Community
In our current age of rapid information and automation, it is easy to forget how we used to communicate with our community. As a business owner, understanding the difference between building an online audience and building an online community is an important...
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Inbound Marketing Strategies: It’s Not All About Advertising
Traditional marketing activities include advertising, publicity, and sales — approaches that are certainly not going away. But those outward-facing strategies join today’s inbound marketing strategies to bring targeted customers into your business, give them a reason...
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Should Your Small Business Have a Blog?
There are many benefits to writing frequent blog posts — as long as the topics are relevant to your business. The simple answer to whether your small business should have a blog is “Yes, if you have a website.” Of course, every small business owner should have a...
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What is the Gig Economy?
In a gig economy, companies hire independent contractors and freelancers to complete temporary, flexible jobs, as opposed to full-time employees. One result of these shifts is the proliferation of small entrepreneurs that require little or no capital to start-up. To...
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Economic Gardening for Growing Businesses
In recent months a lot of effort has gone into renewing the vision for economic growth in Wyoming. One component of the plans by the Governor and the Wyoming Business Council recognizes that entrepreneurs drive economies. A challenge has always been how to provide...
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Let’s Talk About Billboards
Billboard advertising can be very effective if it’s the right fit for your business and if it has been designed to be viewed by users traveling at high speeds. Because the billboard spot itself can be pricey, small businesses often can’t afford to also have a...
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Four Tips to Improve Your Retail Space
Let’s face it, online shopping is here to stay. In addition to seeing an increase in online sales, we are also seeing an increase in offline sales influenced by what customers search for online. What this means is that your customers encounter an online retail...
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Federal Contracting Opportunities for Your Small Business
You may be surprised at the types of products and services the federal government is looking to buy from small businesses in Wyoming. Whether it’s supplying food to fire fighters, providing maintenance to buildings on federal land or renting out your spare acreage for...
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