Biz Tips

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The latest, Wyoming-specific small business tips from our team of high-caliber experts.

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Improving Your Local Business Listing

Just in time for the summer tourism season, Google has recently announced improvements to its own personalized travel planning service called "Trips" which allows users to plan and book their vacations directly through the Google search results page or via the Trips...

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Your LLC Could Be an S Corp

You had no clue that one business could actually be both an LLC and an S Corp, did you?  Let me explain further... A Limited Liability Company (LLC) is a legal entity formed under state law to operate a business.  This form of organization is easy and inexpensive to...

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Avoiding Government Contracting Scams

There are several unwanted telemarketing calls making the rounds in our state and they’re not limited to medical braces or extended vehicle warranties. Robocall scams have been targeting small businesses that sell their products or services to the federal government....

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What is SIM Swapping?

SIM (Subscriber Identity Module) swapping is a major cell phone industry-wide problem and is growing. Simply, a criminal calls a wireless company claiming to be the owner of your number and that they have purchased a new cell phone. They ask the company to activate...

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Creating Marketing Personas

You have a product or service to sell and you’ve identified your target audience, but now you need to create an effective message that leads to sales. Marketing personas are composite sketches of a key customer segment of your audience, according to the Content...

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New Overtime Pay Rules for 2019

If your business has exempt employees (employees who do not have to be paid overtime), then you should pay attention to new proposed rules issued last month by the Department of Labor (DOL). The proposed rules will raise the minimum salary level used to determine...

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Reaching Your Target Market

When you don't know exactly who would be interested in your product or service or you don't know exactly what to say to them, you are either marketing inefficiently or losing out on sales! Being clear on your target markets and knowing what to say to each one allows...

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From Ideation to Commercialization

Do you have an environmental, medical, robotic, distributed ledger, cybersecurity, educational, manufacturing, space or Internet of Things innovation? These are just some of the 24 broad topics to choose from at the National Science Foundation (NSF). The good news is...

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Becoming Contract Ready

The United States Air Force has begun the process of replacing the Minuteman III missile system and this could be a big opportunity for small business in Wyoming. Much of the work should be administered from the F.E. Warren Air Force Base in Cheyenne, WY. A project of...

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