Busy business owners know that they should be adding content to their blogs regularly, but seldom have the time to write effective blog posts.  A google search of the phrase “blog post hacks” brings up 24.6 million results–people are looking for answers to this dilemma.  Knowing that most business owners are balancing other responsibilities in their business and struggling to come up with ideas, here are a couple thoughts on the matter.

Find inspiration from other blogs

Short on time?  How about a quick tip or crafting a message around an article or graphic from a peer in your industry?  According to Brent Riggs at linkyblog.com, by reading other blogs, you can find content you can either re-write or respond with a reaction piece.   Do you agree, disagree, or have more information on the topic to share?  Use the other blog post as a springboard, including links to the original article and credit back to the blogger.

Find ideas from your staff or customers

Rely on your own company staff and customer experiences as life examples for blog topics.  Write about the problems solved or the customer considerations in the buy decision.  These topics keep your blog posts relevant to your readers and clients.

A photo is worth a thousand words

Use a great photo or graphic on your post to capture attention.  Tony Haile, CEO of Chartbeat, cites their studies that show 55% of website viewers spent less than 15 seconds actively on a page!  3M Corporation noted in a report on presentations that visuals are processed 60,000 times faster in the brain than text, so if you only have someone for 15 seconds, make sure they get the gist of your message with a good graphic or photo!

Change your writing style

Another tip is to write in short sentences and simple words, to make it easier for the reader to get to your point quickly.  Use action verbs, and trim “flabby” or filler words which don’t contribute to the basic thought of the sentence.

By incorporating these concepts, you can present your followers with better ideas and content with less effort.

What have you done to make blog posting easier?  Please share what works for you.

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