Now that I have data from the Market Research Center, what do I do with it?

Receiving a market research analysis can be incredibly valuable for small businesses. It can provide insights into customer needs, preferences, industry trends, and competitive landscape. However, taking action based on the insights gleaned from the analysis is essential. Here are some ways to take action in your small business after receiving a market research analysis.

Product Development and Improvement

After receiving a market research analysis, one way to take action is to use the insights to develop or improve your products and services. By understanding customer needs and preferences, you can design products that better meet their needs and stand out from the competition.

Marketing and Advertising

Market research analysis can also help you create more effective marketing and advertising campaigns. By understanding your target market, you can tailor your messaging and advertising channels to better reach your audience.

Pricing Strategy

Pricing is a crucial component of any business strategy, and market research analysis can provide insights into how customers perceive the value of your products or services. By analyzing pricing data and customer feedback, you can make informed decisions about pricing strategy.

Sales Strategy

Market research analysis can also provide insights into the sales process. By understanding customer needs and preferences, you can adjust your sales processes to better meet their needs and improve conversion rates.

Once you receive your market research analysis from the Wyoming SBDC Network Market Research Center, be sure to schedule a time with your regional advisor to review the results and create an actionable plan that works for you and your business. 

 

References: 

(ChatGPT, personal communication, May 1, 2023)

“5 Ways to Use Market Research to Boost Your Business.” Forbes, www.forbes.com/sites/forbestechcouncil/2020/03/02/5-ways-to-use-market-research-to-boost-your-business/?sh=3cbdaaa12c7f.

“How to Use Market Research to Improve Your Business.” QuickBooks, quickbooks.intuit.com/r/marketing/how-to-use-market-research-to-improve-your-business/.