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The latest, Wyoming-specific small business tips from our team of high-caliber experts.

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Four Tips to Improve Your Retail Space

Let’s face it, online shopping is here to stay. In addition to seeing an increase in online sales, we are also seeing an increase in offline sales influenced by what customers search for online. What this means is that your customers encounter an online retail...

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Improving Your Local Online Business Listing

Just in time for the summer tourism season, Google has recently announced improvements to its own personalized travel planning service called "Trips" which allows users to plan and book their vacations directly through the Google search results page or via the Trips...

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Your LLC Could Be an S Corp

You had no clue that one business could actually be both an LLC and an S Corp, did you?  Let me explain further... What is an LLC? A Limited Liability Company (LLC) is a legal entity formed under state law to operate a business. This form of organization is easy and...

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Avoiding Government Contracting Scams

There are several unwanted telemarketing calls making the rounds in our state and they’re not limited to medical braces or extended vehicle warranties. Robocall scams have been targeting small businesses that sell their products or services to the federal government....

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What is SIM Swapping?

SIM (Subscriber Identity Module) swapping is a major cell phone industry-wide problem and is growing. Simply, a criminal calls a wireless company claiming to be the owner of your number and that they have purchased a new cell phone. They ask the company to activate...

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Creating Marketing Personas

You have a product or service to sell and know your target audience, but now you need to create an effective message that leads to sales. Creating Marketing Personas — sketches of a key customer segment of your audience (Content Marketing Institute)  — will help you...

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New Overtime Pay Rules for 2019

If your business has exempt employees (employees who do not have to be paid overtime), then you should pay attention to new proposed rules issued last month by the Department of Labor (DOL). The proposed rules will raise the minimum salary level used to determine...

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