As part of the expanding services within the Wyoming Small Business Development Center (SBDC) Network’s CARES Act Recovery Program, we launched a one-stop e-commerce site for Wyoming entrepreneurs, called Shop Wyoming. This site allows customers to shop and checkout from multiple Wyoming-grown businesses at once and will give retailers the opportunity to reach new and existing customers on a local and national scale all within one unique, state-centric platform. There is no cost to participate and sellers receive an in-depth training upon registration.

You can read more about Shop Wyoming on the website, ShopWyoming.com and this blog post will break down how Shop Wyoming helps you, a Wyoming retailer, expand your reach and increase sales:

 

#1: Shop Wyoming makes it easy to shop from Wyoming businesses

Shop Wyoming enables customers to shop with Wyoming businesses around the state from wherever they are in one easy check-out. Shoppers can add items from multiple business to their shopping cart at once without requiring visits to each businesses’ individual website, separate transactions, etc. The easier it is for shoppers, the more likely they are to make purchases!

 

#2: Our promotional efforts increase brand recognition for those listed on the site

The Wyoming SBDC Network is actively promoting Shop Wyoming on Facebook, Instagram, Google, and public radio. This is driving considerable traffic to the website providing free exposure to the business participating in Shop Wyoming, which is an opportunity for retailers to build recognition of their own brands and reach new customers.

 

#3: The site is a no-cost way to build experience with ecommerce

There is no cost for retailers to join Shop Wyoming, making it a free opportunity to build competency with ecommerce and selling online. And with no-cost access to our customer support team, you have experts available via phone or email to help you through the process of setting up and maintaining your vendor profile and listings.

 

#4: Shop Wyoming vendors have access to additional no-cost trainings and webinars

In addition to weekly webinars on setting up your shop, platform tips and tricks, marketing best practices, we also regularly offer webinars just for Shop Wyoming vendors with experts in a variety of fields such as branding, search engine optimization, and ecommerce.

For more information, visit ShopWyoming.com.

 

About the Author: Audrey is the daughter of a serial entrepreneur and loves being a part of helping small businesses around the state succeed. When she’s not in the office, Audrey can’t get enough of the Snowy Range, homemade food, and walking her dog a lot.

 

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All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or [email protected]
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