Tourism season is just around the corner, and for many Wyoming small businesses, the spring and summer months bring a welcome surge of visitors eager to experience the Equality State. Whether you’re in retail, food service, lodging, outdoor recreation, or a service‑based industry, now is the perfect time to get your business “tourism‑season ready.” Here are three simple steps you can take today:
1. Refresh Your Online Presence
Visitors often plan their stops long before they hit the road. Make sure your Google Business Profile, social media pages, and website are updated with current hours, correct location information, high‑quality photos, and any seasonal offerings. A clear “What’s New This Season” post can help you stand out from nearby competitors. Speaking of refreshing your online presence, check out this awesome tip about optimizing your google presence by our market research leader Kayley Achi. Optimizing Your Google Business Profile for 2026 | Wyoming SBDC Business Tips | Wyoming SBDC Network
2. Streamline the Customer Experience
With higher foot traffic coming, small adjustments can make big differences. Consider simple additions like outdoor seating, grab‑and‑go options, or bilingual materials for international visitors. The easier it is to buy from you, the more likely tourists will do it.
3. Partner Up Locally
Tourists rarely visit just one attraction. Collaborate with neighboring businesses on cross‑promotions, bundle offers, or mini‑itineraries that encourage visitors to stay longer and spend more. Wyoming travelers love authenticity! These partnerships showcase the local flavor of our community.
As Wyoming’s tourism ecosystem continues to grow, so does its leadership. Congratulations to Jim Walter, newly named President & CEO of Visit Cheyenne, who officially steps into the role after serving as Interim CEO since 2025. Read the full announcement here: Visit Cheyenne names Jim Walter President and CEO.
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All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
