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David Brim writes about using social media and especially LinkedIn to help businesses grow and succeed.

I’ve talked with numerous business owners of million-dollar companies who have told me, “My daughter, or son, manages our Social Media”. They claim that their child is an expert in everything social media – Facebook, LinkedIn, Twitter and Instagram. Learning how to create an account on a social network and the fundamentals of using a specific social network or tool is easy, but actually investing the time to create meaningful relationships and quality content is not. Furthermore, having the business maturity and experience to comprehend the overall company strategy and marketing goals and understand how to use social media to support them is not an easy task that should be given to a high school, or inexperienced college student.

Many times, business owners will tell me that they have a Facebook page, but haven’t seen much success from it. They ask what they can do to improve it. When I review their Facebook I quickly see that their employees and family members are the only people interacting on their pages. They know how to post updates and content, but they don’t have an idea of whom specifically they are speaking to or what they should be communicating to get a response.

Furthermore, many times they may be fishing in the wrong pond! Once they determine a core focus of whom they are trying to reach, they may alter their strategy and choose to communicate on a specific forum, LinkedIn group, or blog as opposed to their Facebook page. LinkedIn can be extremely useful for prospecting for new customers, finding new employees with specific skills and learning more about their business and industry.

It’s extremely important to be clear about who your key prospects are and take time to understand them. If you have taken the time to do this, your social media initiatives will be much easier and more effective! You will know where to fish for your customers, the type of bait to use and how to most appropriately utilize social media to support your company’s overall goals and strategy.

David Brim is the CEO and founder of Brand Advance, a full-service marketing agency based in Orlando, Fl. He has been featured in one of the most popular entrepreneurship textbooks “Successfully Launching New Ventures” and has been interviewed on Fox, ABC and CBS about topics such as entrepreneurship and internet marketing. His primary professional focus areas include online lead generation, Software as a Service (SaaS) products, ecommerce ventures, and real estate.

Have questions about Using LinkedIn to Grow Your Business?  Post your questions and comments below. Or join us on May 4 at 2pm for a webinar with more information on this topic

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