Small businesses in every industry can potentially expand their markets by selling their products or services to government agencies and a big part of this is developing an effective capability statement.
What is a Capability Statement?
A capability statement is essentially a “resume” for your business — giving contracting officers, small business specialists, and other agency representatives a good idea of who you are, what you do, and how you differ from your competitors. You can hand out paper versions of your capability statement at conferences, tradeshows, and matchmaking events. You can post it on your website and/or email it directly to contracting officers or even prime contractors you hope to sub-contract with.
A critical marketing tool in contracting, a good capability statement effectively and concisely communicates with potential government customers. If you are thoughtful and creative, you can create a capability statement that grabs attention and interest — potentially leading to exciting contracting opportunities.
Crafting Your Capability Statement
Capability statements should be brief and to-the-point. One single-sided page is ideal. Consider using graphics, logos, and other visual elements but be sure that it is a high-quality, searchable PDF so you can easily email it to contracting officers and other contacts.
Your capability statement should include:
- Title: Something as simple as “Capability Statement”
- Core competencies: What are you REALLY good at? Keep this focused- don’t try to be all things to all people.
- Past performance: Who have you worked with in the past? What kinds of jobs?
- Differentiators: What sets you apart from your competitors? What can you do that no one else does? Or, how do you do it better?
- Company data: Contact information, website, NAICS/PSC codes, DUNS number and CAGE code
- Logo and graphics
Feedback is Crucial
Once you have a good draft, be sure to solicit feedback from others, including your Wyoming Procurement Technical Assistance Center! We are available to review capability statements and provide tips to increase their effectiveness.
For assistance with your capability statement, reach out to your local advisor for no-cost, confidential assistance at WyomingSBDC.org/sign-up.
About the Author: Janean was raised in the mountain west of Montana and Wyoming and is passionate about helping small businesses succeed in navigating the exciting world of government contracting. Janean has a background in compliance, training, Human Resources, and Equal Employment Opportunity. She and her family love the Wyoming outdoors, traveling around the state for youth hockey, and then coming home to watch the Great British Baking Show.