What is SIM Swapping?

What is SIM Swapping?

SIM (Subscriber Identity Module) swapping is a major cell phone industry-wide problem and is growing. Simply, a criminal calls a wireless company claiming to be the owner of your number and that they have purchased a new cell phone. They ask the company to activate...
Creating Marketing Personas

Creating Marketing Personas

You have a product or service to sell and you’ve identified your target audience, but now you need to create an effective message that leads to sales. Marketing personas are composite sketches of a key customer segment of your audience, according to the Content...
New Overtime Pay Rules for 2019

New Overtime Pay Rules for 2019

If your business has exempt employees (employees who do not have to be paid overtime), then you should pay attention to new proposed rules issued last month by the Department of Labor (DOL). The proposed rules will raise the minimum salary level used to determine...
Reaching Your Target Market

Reaching Your Target Market

When you don’t know exactly who would be interested in your product or service or you don’t know exactly what to say to them, you are either marketing inefficiently or losing out on sales! Being clear on your target markets and knowing what to say to each...
From Ideation to Commercialization

From Ideation to Commercialization

Do you have an environmental, medical, robotic, distributed ledger, cybersecurity, educational, manufacturing, space or Internet of Things innovation? These are just some of the 24 broad topics to choose from at the National Science Foundation (NSF). The good news is...
Becoming Contract Ready

Becoming Contract Ready

The United States Air Force has begun the process of replacing the Minuteman III missile system and this could be a big opportunity for small business in Wyoming. Much of the work should be administered from the F.E. Warren Air Force Base in Cheyenne, WY. A project of...

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All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or  [encode link="mailto:wsbdc@uwyo.edu"]wsbdc@uwyo.edu[/encode]

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