Creating Marketing Personas
You have a product or service to sell and you’ve identified your target audience, but now you need to create an effective message that leads to sales. Marketing personas are composite sketches of a key customer segment of your audience, according to the Content...
New Overtime Pay Rules for 2019
If your business has exempt employees (employees who do not have to be paid overtime), then you should pay attention to new proposed rules issued last month by the Department of Labor (DOL). The proposed rules will raise the minimum salary level used to determine...
Reaching Your Target Market
When you don’t know exactly who would be interested in your product or service or you don’t know exactly what to say to them, you are either marketing inefficiently or losing out on sales! Being clear on your target markets and knowing what to say to each...
From Ideation to Commercialization
Do you have an environmental, medical, robotic, distributed ledger, cybersecurity, educational, manufacturing, space or Internet of Things innovation? These are just some of the 24 broad topics to choose from at the National Science Foundation (NSF). The good news is...