Inbound Marketing Strategies: It’s Not All About Advertising
Traditional marketing activities include advertising, publicity, and sales — approaches that are certainly not going away. But those outward-facing strategies join today’s inbound marketing strategies to bring targeted customers into your business, give them a reason...
Should Your Small Business Have a Blog?
There are many benefits to writing frequent blog posts — as long as the topics are relevant to your business. The simple answer to whether your small business should have a blog is “Yes, if you have a website.” Of course, every small business owner should have a...
What is the Gig Economy?
In a gig economy, companies hire independent contractors and freelancers to complete temporary, flexible jobs, as opposed to full-time employees. One result of these shifts is the proliferation of small entrepreneurs that require little or no capital to start-up. To...
Economic Gardening for Growing Businesses
In recent months a lot of effort has gone into renewing the vision for economic growth in Wyoming. One component of the plans by the Governor and the Wyoming Business Council recognizes that entrepreneurs drive economies. A challenge has always been how to provide...
