Avoiding the OTHER Pandemic: Small Business Self-Destruction

There are small businesses that have profited through the pandemic because of the products they sell and their creativity. However, there are many more that have suffered tremendously through no fault of their own. Perhaps surprisingly, reports from the US Census Bureau show as companies have downsized there are more and more new small businesses being started by these outplaced individuals. Yet, some 95% will not be in business to have their 5th anniversary sale, and only half of those will celebrate their 10th anniversary. Businesses with many years of experience are not immune to this problem. See why and how to deal with, “Avoiding the OTHER Pandemic: Small Business Self-Destruction”.

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Presenter:  Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales. He has created over 50 topics in business management including one on business management after the Covid19 virus which was recently delivered to the Houston SBDC.