Best Practices for Using Newsletters in Your eCommerce Strategy

If you aren’t using email marketing, you are ignoring a crucial revenue channel. While it can be intimidating to add an extra thing to your to-do list, think of what you could achieve if you committed time to expanding your sales via effective use of email communications. We’ll review some of the leading email marketing platforms and the features they offer, as well as best practices to help you succeed in your email marketing efforts.

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Gabaccia Moreno is the founder of Biz Better, a conscious creative consulting agency with a passion for ethical business practices and consumerism. Starting her first business at age 16, a children’s clothing boutique, gave her an understanding of market and business far beyond the simple eye. Gabaccia has also worked in retail sales and operations for multiple national and international brands, now for over 15 years in multiple roles. These days her focus is set on content creation, digital marketing, and business consulting. She enjoys providing entrepreneurs with the tools that best organize their workload, facilitating process improvement, and helping create tech-forward, sustainable, and inclusive cultures within companies.