January 20, 2022
10:00 am - 11:00 am
There’s a lot of hype to shop local around the holiday season but how do we capture that enthusiasm and turn it into sales year round? The truth is that small businesses have big advantages that no big box store or internet giant can compare to. To retain customers and keep them coming back we need to lean into those advantages and celebrate the differences. By the end of this webinar you will have a long list of things to focus on and communicate with your customers to encourage them to continue to shop small year round.
Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales.