Community Navigator Program: Search Engine Optimization SEO 101

We hear the acronym “SEO” all the time…but what exactly does that entail? This SEO 101 webinar will answer exactly that! We will talk through techniques for conducting basic keyword research that every business owner should do for their business. Next, we’ll review strategies for using those good keyword phrases that you’d like to be found by in order to demonstrate to search engines that your content is relevant, so that you may draw more traffic to your web site. Finally, we’ll cover how to set up your Google My Business page, and how to use all of the social media platforms where you have a presence, to improve your SEO.

There will be dedicated time for questions and answers, so you can see how to apply what you’ve learned to improving your own search engine optimization across all platforms.

 

No cost

Presenter: Liz Jamieson holds a bachelor’s degree in Linguistics and a Master’s degree in Educational Leadership, specializing in Experiential Education. She has been coaching, facilitating, and training in a variety of environments for decades, including as a Washington Small Business Development Center Certified Business Advisor, Business Coach and Program Director for an SBA Women’s Business Center, and as Manager of Corporate Training and Continuing Education for a Technical College.

Liz Jamieson owned a web site design and development firm for many years, where she began to coach entrepreneurs in branding, sales, and marketing. There, she worked on the online presence, collateral and copy for over 100 different small businesses.