April 21, 2023
11:00 am - 12:30 pm
We all hear the word “branding” a lot these days…but what does it really mean? This webinar will address what kinds of things you’ll want to be thinking about as you develop your brand identity, brand art, brand strategy, brand language, and your position in the marketplace.
We will also talk about how to shop for and work with potential designers, how to develop your brand guidelines, and how to implement these guidelines across multiple platforms.
Liz Jamieson holds a bachelor’s degree in Linguistics and a Master’s degree in Educational Leadership, specializing in Experiential Education. She has been coaching, facilitating, and training in a variety of environments for decades, including as a Washington Small Business Development Center Certified Business Advisor, Business Coach and Program Director for an SBA Women’s Business Center, and as Manager of Corporate Training and Continuing Education for a Technical College.
Liz Jamieson owned a web site design and development firm for many years, where she began to coach entrepreneurs in branding, sales and marketing. There, she worked on the online presence, collateral and copy for over 100 different small businesses. She cold called entire Chamber of Commerce directories, to build her own business. Liz is strong in technical online marketing, loan packaging, business planning and development, social media and more.