Community Navigator Program: Creating a Strong Brand Identity & Implementing Your Brand Strategy

Community Navigator Program: Creating a Strong Brand Identity & Implementing Your Brand Strategy

April 21, 2023
11:00 am - 12:30 pm

Online Training

We all hear the word “branding” a lot these days…but what does it really mean?  This webinar will address what kinds of things you’ll want to be thinking about as you develop your brand identity, brand art, brand strategy, brand language, and your position in the marketplace.

We will also talk about how to shop for and work with potential designers, how to develop your brand guidelines, and how to implement these guidelines across multiple platforms.

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Liz Jamieson holds a bachelor’s degree in Linguistics and a Master’s degree in Educational Leadership, specializing in Experiential Education. She has been coaching, facilitating, and training in a variety of environments for decades, including as a Washington Small Business Development Center Certified Business Advisor, Business Coach and Program Director for an SBA Women’s Business Center, and as Manager of Corporate Training and Continuing Education for a Technical College.

Liz Jamieson owned a web site design and development firm for many years, where she began to coach entrepreneurs in branding, sales and marketing. There, she worked on the online presence, collateral and copy for over 100 different small businesses. She cold called entire Chamber of Commerce directories, to build her own business. Liz is strong in technical online marketing, loan packaging, business planning and development, social media and more.

Get Started Today

Contact your local small business advisor today for no-cost, confidential assistance

Accessibility Information

All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or [email protected]
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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