July 14, 2020
9:00 am - 10:00 am
As retailers navigate through COVID-19 we have all seen businesses that have simply closed while others have demonstrated some amazing creativity in selling now as well as preparing their businesses for what will be the permanent changes in how businesses will operate. Customers are also going to respond differently. We have seen three key responses by businesses and they are indicative of what the individual businesses will do going forward; some great and some not so good. Fortunately, the opportunity to change will remain if acted upon soon and quickly.
Presenter: Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales. He has created over 50 topics in business management including one on business management after the COVID-19 virus which was recently delivered to the Houston SBDC.