How To Create An Advertising Plan

How To Create An Advertising Plan

May 18, 2021
2:00 pm - 3:00 pm

Online Training


Too many small business are not ‘buying’ their advertising. Instead they are ‘sold’ by a representative of some form of media or advertising company. This session will utilize a free calculator from the Profits Plus website and walk participants through the necessary steps of having a plan that is proactive instead of reactive.

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Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales.

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Accessibility Information

All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or [email protected]
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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