May 18, 2021
2:00 pm - 3:00 pm
Too many small business are not ‘buying’ their advertising. Instead they are ‘sold’ by a representative of some form of media or advertising company. This session will utilize a free calculator from the Profits Plus website and walk participants through the necessary steps of having a plan that is proactive instead of reactive.
Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales.