June 29, 2021
10:00 am - 11:00 am
There is variable pricing, everyday sale pricing, blind price items, and sensitive price items. How do your businesses create the combination that benefits their bottom line the most, and keeps the customer coming back? Your attendees are sure to see their gross margin increase after participating in this seminar! One participant reported an increase of $79,000 in profits from this seminar!
Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales. He has created over 50 topics in business management including one on business management after the Covid-19 virus which was recently delivered to the Houston SBDC.