May 5, 2022
10:00 am - 11:00 am
Join business growth expert Jennifer Ford and Wyoming SBDC Network’s Market Research Center Manager Mike Lambert for a webinar on how understanding your ideal customer can help your business grow in 2022. You will learn why it is so crucial to know your customer and the kinds of questions you should be asking about your client base. You will also find out exactly how the Wyoming SBDC Network’s Market Research Center can help you discover that data. Once you have uncovered this data, you can use it to inform your marketing efforts, inventory purchases, sales goals, and countless other critical business decisions.
Presented by: Jennifer Ford has spent over 15 years working with businesses and non-profits to get these organizations on track and profitable. She has a bachelor’s degree from Georgetown University and a J.D. from the University of Colorado. Mrs. Ford was a wilderness guide for seven years in Montana, Wyoming, Utah and Idaho. Jenn founded Frederick Mountain Group in 2011 to bring small and mid-sized companies real business development solutions and the expertise to implement those solutions. Her goal is to help you define the challenges facing your business, organize a strategy for tackling those issues in order of priority, and implement so your organization can see results.