If Your Business Is Not Making Money, This Is What You Are Missing

Tom Shay wants to give you the tools to help your business make more money and here’s how, “Let’s broaden the horizon of how we determine what we are going to sell and how we are going to price it. Let’s consider that much of what the customer spends is discretionary income and that requires looking at who we sell to, what we sell, and how we sell it, in a different light. Buying is no longer just item, quantity and multiplying the cost by some factor.”

No Cost

Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales. He has created over 50 topics in business management including one on business management after the Covid-19 virus which was recently delivered to the Houston SBDC.