Market Research & Customer Discovery

Market Research & Customer Discovery

March 12, 2020
1:00 pm - 2:00 pm

Online Training


Most companies fail not because the product doesn’t work, but because customers do not want a company’s product or service.

This webinar will provide the tools you need to identity a problem or market need, identify the different types of markets and help you understand who are your customers, what are their needs so you can develop products to meet them. Learn how you can use a customer-centric approach to validate your assumptions about product-market fit.

No cost

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Presented by: Peter Scott is the Entrepreneur in Residence in the University of Wyoming College of Engineering and Applied Sciences. He helps students, faculty and Wyoming entrepreneurs start companies. He brings to UW over 30 years in industry and academia working with entrepreneurs and technology companies. Most recently Peter was the founder of a baseball analytics company that provides digital coaching for analog baseball players. His previous experience includes advising 25+ technology start-ups in strategy, marketing/sales, finance and securing commitments of over $10 million of investment. These companies have been in varying markets from solar, to wind turbines, fuel injection, engine controls, consumer products, and medical devices. Peter began his teaching career as a Professor of Entrepreneurship in Syracuse University’s top 10 ranked program. Most recently he was a Lecturer at the University of Colorado teaching entrepreneurship to MBA’s on the Boulder and Denver campuses. He holds a BS in Mechanical Engineering and Aerospace Engineering from the University of Michigan, an MS in Aerospace Engineering from the University of Cincinnati and an MBA from the University of Michigan.

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Accessibility Information


All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or wsbdc@uwyo.edu
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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