November 11, 2021
10:00 am - 11:00 am
With the shortage of available personnel because of the pandemic, it will be more important for this Christmas season than ever before that your business has the right look for your customers. There is a lot of pent up demand from customers to get out and shop for a “normal” Christmas. Your business can take advantage of this increased demand when your merchandise is displayed in a way that it can sell itself.
Presenter: Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales. He has created over 50 topics in business management including one on business management after the Covid-19 virus which was recently delivered to the Houston SBDC.