July 22, 2021
10:00 am - 11:00 am
Show people how to sell using interactive games. This session is all audience participation as we “play” several games which teach add on selling, selling benefits instead of features, and how to engage the customer with open-ended questions.
Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales. He has created over 50 topics in business management including one on business management after the Covid-19 virus which was recently delivered to the Houston SBDC.