Squirrel Not Bear; That’s WY! – Make Wyoming Tourism Last Year Round

The summer 2021 season will be like no other; after having hibernated during summer 2020, people will be venturing out and exploring. Are you ready? Are you participating in shopwyoming.com? Along with these two plus factors, the information we are going to share during this webinar can help build your business for this summer and give you ideas for selling to your summer visitors when they return home.

Business in 2020 was very different. Going forward your business can be very different for both the season and off season. There is a lot of pent up demand for shopping after a year of hibernation. Be prepared – both brick and mortar and online – for great sales. Tom Shay, a fourth-generation retailer, will lead you through this idea provoking session on adding to your business.

No cost

Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales. He has created over 50 topics in business management including one on business management after the Covid-19 virus which was recently delivered to the Houston SBDC.