December 7, 2021
10:00 am - 11:00 am
So many businesses have a rewards or loyalty program because everyone else has a rewards or loyalty program. Unfortunately, few businesses have bothered to calculate the expense and profit of having these programs. We will look at alternatives to the offerings most businesses have implemented as well as look at how and why premium loyalty programs have gained popularity.
Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales. He has created over 50 topics in business management including one on business management after the Covid-19 virus which was recently delivered to the Houston SBDC.