Where is Your Customer? Finding and Selling in the COVID-19 Era

Where is Your Customer? Finding and Selling in the COVID-19 Era

August 19, 2020
9:00 am - 10:00 am

Online Training


Marketing has often been an afterthought for many small business owners, and is perceived as requiring a lot of time and financial investment. In the COVID-19 era, marketing your business thoughtfully is more crucial than ever.  Presenter Jennifer Ford will show you how to simplify your marketing strategy by focusing on your customer and easily integrate it into your business plan. Jennifer will lead an exercise to help you identify 1 to 3 ideal customer types. We will sort through the variety of marketing options (social media, email marketing, paid online ads, etc.) and find a couple of easy to use tools to connect with your ideal customers as you rebuild and regrow in the COVID 19 era.

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Presenter:  Jennifer Ford, Fredrick Mountain Group – Jennifer has spent over 15 years working with businesses and non-profits to get these organizations on track and profitable. She has a bachelor’s degree from Georgetown University and a J.D. from the University of Colorado. Mrs. Ford was a wilderness guide for seven years in Montana, Wyoming, Utah and Idaho. Jenn founded Frederick Mountain Group in 2011 to bring small and mid-sized companies real business development solutions and the expertise to implement those solutions.  Her goal is to help you define the challenges facing your business, organize a strategy for tackling those issues in order of priority, and implement so your organization can see results.

 

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Accessibility Information


All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or wsbdc@uwyo.edu
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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