May 11, 2021
10:00 am - 11:00 am
While so many businesses, both product and service oriented, focus on an item and price or discounted service model for attracting new customers as well as inviting existing customers to return, Tom Shay will present on using loyalty programs to protect margins, increase average ticket, and improve the bottom line. Attendees can return to their business and utilize the free online calculator to determine how to implement this within their business. One business had 82% of their customers returning because of their initial transaction.
Presenter: Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach to human resources utilized in a family business, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay’s areas of expertise are financial understanding, business strategy, marketing skills, staff education and sales.