The Cody Coffee story began as a hobby for the stay-at-home dad of two young boys and quickly grew into a thriving business. Jesse Renfors roasted small batches of coffee for friends and family, but requests and word-of-mouth spawned the idea of making it more of a full-time venture. He had experience in food service, including owning a crepe and coffee restaurant in Park City, Utah. It was there that the idea of coffee roasting grabbed his interest. “I was always jealous of my roaster who would show up at 8:30 with my coffee and his skis. He’d get dressed in my restaurant and go skiing all day,” he said.
Jesse met with the SBDC Regional Director, Bruce Morse, to make sure he was getting established properly, and also kicked around marketing ideas. Recently, the SBDC team evaluated his website, www.codycoffee.com, and provided a thorough analysis and report. Given that Cody Coffee’s online business is its primary means of sales, the feedback from SBDC was invaluable. “The detailed report provided suggestions for better organization, SEO, and all things in between. Since changes suggested by SBDC have been implemented on Cody Coffee’s website, we have seen the website improve to have a major presence in the online small batch coffee world.”
The 9 different varieties of Fair Trade and Organic beans are roasted fresh to order in the repurposed 1971 “Roast Coach” mobile roaster. Fair trade and organic is important to Jesse, first, because of what he thinks is a more scrutinized and better system for control. Second, “it matters to a lot of people, and it’s my way of making a conscious effort,” he said. Cody Coffee is delivered locally free of charge, often by bicycle, or inexpensively shipped anywhere in the US.
“I plan to continue our relationship with both Bruce and the SBDC, and now hope to focus on further marketing of the website to increase mail order sales.”