As a small business owner, you likely spend most of your day thinking about your customers. You may consider how many customers you have, what and how much they buy, and how to get new customers. Customers are the key to any business’s success, and they ultimately determine if your business grows or shutters to a close. Since your customers are the lifeline to any business, it’s crucial to learn more about them. I recommend you start your customer discovery experience through market research.