Now that I have data from the Market Research Center, what do I do with it?

Now that I have data from the Market Research Center, what do I do with it?

Receiving a market research analysis can be incredibly valuable for small businesses. It can provide insights into customer needs, preferences, industry trends, and competitive landscape. However, taking action based on the insights gleaned from the analysis is essential. Here are some ways to take action in your small business after receiving a market research analysis.

Use Market Research to Discover Your Ideal Customer

Use Market Research to Discover Your Ideal Customer

As a small business owner, you likely spend most of your day thinking about your customers. You may consider how many customers you have, what and how much they buy, and how to get new customers. Customers are the key to any business’s success, and they ultimately determine if your business grows or shutters to a close. Since your customers are the lifeline to any business, it’s crucial to learn more about them. I recommend you start your customer discovery experience through market research.

How COVID-19 Affects Current Business Trends

How COVID-19 Affects Current Business Trends

The recent COVID-19 pandemic and resulting public health orders have closed or limited operations for small businesses throughout the state, creating uncertainty among both consumers and business owners. As the country begins to reopen, business owners are rethinking...
Customer Discovery and Innovation Funding

Customer Discovery and Innovation Funding

Identifying your customers goes a long way in increasing a small businesses sales, but it can also play a major role in receiving funding from some sources. For small business pursuing Small Business Innovation Research (SBIR) and Small Business Technology Transfer...

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