The Five Disciplines of Marketing – My Take
As I sit at my desk on a beautiful September day, I am intrigued by an on-going class that is being offered through the Wyoming SBDC Network entitled the “The Five Principles of Marketing”. This class, which by the time you read this will have already begun, is...
Market Your Benefits Instead of Features: Speak to Your Customers’ Needs
Writing effective advertising, web, or social media content is vital to customers making a purchasing decision or even visiting your establishment. Professional copywriters are trained to focus on benefits first and features later to drive sales. Benefits vs. Features...
Email Marketing For Small Businesses
For small businesses in Wyoming, email marketing can be an effective way to secure potential customers and re-engage your current clientele. Unlike in days past, the strength of email marketing now lies in its ability to target your customers on a more personal level....
