Use Market Research to Discover Your Ideal Customer

Use Market Research to Discover Your Ideal Customer

As a small business owner, you likely spend most of your day thinking about your customers. You may consider how many customers you have, what and how much they buy, and how to get new customers. Customers are the key to any business’s success, and they ultimately determine if your business grows or shutters to a close. Since your customers are the lifeline to any business, it’s crucial to learn more about them. I recommend you start your customer discovery experience through market research.

Is TikTok Right For Your Business?

Is TikTok Right For Your Business?

I’ve performed in many marketing roles, and by far the most difficult is social media management. Platforms change and trends come and go. In the Wyoming SBDC Network Market Research Center (MRC), we often say the only constant is change, and one change I’ve noticed...

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All Wyoming SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact: Jill Kline at (307) 766-3405 or [email protected]
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.


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